In any business, especially the food industry, visuals play a crucial role in attracting customers. Whether you are marketing a restaurant, a café, or a food delivery service, eye-catching and appealing marketing aids such as menus, flyers, brochures and social media posts – can make a giant of a difference in the perception of your brand/business. You really don’t need expensive designing softwares or certifications of professional skills to create inviting graphics.
A wide variety of free tools allow food business owners to design impactful marketing material efficiently. Here are 5 of the best tools to help you enhance your food business’ marketing aids:
1. Adobe Express
Adobe Express is a user-friendly tool that allows food business owners to create professional-looking graphics without any design experience.
Features:
- Ready-to-use editable templates for restaurant promotions
- AI-powered tools for resizing and enhancing images
- Free library of fonts, graphics, animations
Adobe Express is a good choice for food entrepreneurs who want high-quality visuals without hiring teams of trained designers. Adobe has both – free & paid versions of software, to suit varying needs.
2. Canva
Canva is another user-friendly online designing platform that provides a wide variety of templates for food businesses or restaurants. From designing menus to instagram posts featuring culinary displays, Canva offers a simple editor that makes designing easy.
Features:
- Pre-designed templates for food businesses
- Access to free fonts, icons, and stock images
- Collaboration tools for working with team members
Canva also has both – free & paid tools, according to the different needs of customers.
3. Pixlr
Pixlr is an online photo editor which offers editing options for images, and it is a great alternative to Photoshop. It is ideal for restaurant owners and food bloggers who want to enhance their food photographs in order to create unique marketing materials.
Features:
- AI-powered tools such as background remover
- A variety of filters and effects
- Free access to stock images
Pixlr provides high-powered editing tools, making it a great option for businesses that need high-quality visuals that are affordable as well.
4. Looka
Looka is an AI-driven tool that helps one create high-quality, professional marketing materials. These features ensure that food businesses develop brand identity. A well-designed logo accompanied with consistent branding can make your restaurant or your café stand out in a highly competitive market.
Features:
- AI-powered tools such logo generator
- Customizable editing tools such as color palettes and font recommendations to make brand logos
- Business card and marketing material designs
Looka does not only focus on branding but also provides templates for business cards, social media posts, and different types of promotional materials, helping food entrepreneurs and restaurant owners design a professional outlook for their business.
5. PosterMyWall
PosterMyWall could easily pass as the ultimate restaurant marketing tool being one of the most comprehensive and customizable platforms available online. It combines design and marketing features in one place and makes it an all-in-one solution for customers especially food businesses. You don’t have to be a techie or a certified designer to be able to use PosterMyWall owing to its friendly interface.
Features for food businesses:
- Promote seasonal or special offers, discounts, or new menu items with ease using restaurant flyers which are highly customizable.
- PosterMyWall allows you to not only design but also schedule social media posts directly to platforms such as Facebook, Instagram, Twitter, etc. This feature is very useful when a food business is pushing the marketing material on various platforms with the push of a click, engaging the maximum amount of target audience.
- PosterMyWall offers a variety of menu templates making menu designing extremely easy. As a restaurant owner, you can select the template that matches your branding the most while being able to adjust themes and colours and add texts and images.
- PosterMyWall’s resizing feature that comes at a single click lets you quickly edit your designs for different formats, saving you time and effort.
PosterMyWall stands out in the list here because it’s not just a design tool – it goes beyond and offers a complete restaurant marketing platform that helps businesses create, promote, and manage their brands with impactful marketing material.
All in all, whether you need a professional design tool like Adobe Express, a user-friendly platform like Canva, or a comprehensive marketing platform like PosterMyWall, these free solutions provide everything you need to create eye-catching visuals, helping you attract customers and boost sales. The plus point is: you don’t need to be trained to be using any of these or spend an arm and leg on them!