NPB in search of the best street food | 2021-03-11

NPB in search of the best street food | 2021-03-11

DES MOINES, IOWA – The National Pork Board (NPB) is continuing its Menú Urbano marketing campaign, which was released in late 2020 to obtain the finest road food stuff pork dishes in pick out US towns. The new chapter of NPB’s system – termed Menú Urbano Contemporary – is intended to help Latinos recreate authentic avenue-food stuff dishes at home in a nutritious way. NPB has partnered with Mexican Tv set personality Karla Martinez co-host on the common morning exhibit “Despierta America” on Univision, to introduce the new campaign.

“I’m thrilled and honored to be part of this effort and hard work, not only to retain Hispanic traditions alive by way of cooking but also to demonstrate shoppers how pork is superior for them and their people,” Martínez claimed. “Food is one of the major approaches Latinos celebrate and share our tradition with relatives and buddies. Just about every working day, we are turning out to be much more acutely aware of the dishes we cook and serve at our family’s tables.” 

Menú Urbano FRESH is launching in time to celebrate Countrywide Nourishment Thirty day period.

“”With pork, customers never have to give up flavor to try to eat a healthy meal, and which is accurately what this campaign is all about,” said Jose de Jesus, senior director of multicultural advertising and marketing at the NPB. “Our purpose is to guarantee Latinos are self-assured that with pork, the choices are infinite, and you can delight in a wholesome, flavorful and genuine meal.”

Some of the regular recipes from Latin American avenue-food items delicacies that have been reconstructed for this marketing campaign include Tacos de Lechuga con Cerdo y Salsa de MangoTostadas de Cerdo al Chipotle and Cachapa de Cerdo Adobada en Cítricos, y Salsa Guasacaca.

According to NPB exploration, 79% of Hispanics cook meals to retain a connection to their lifestyle and 62% say they like meals that reminds them of their family’s tradition. Pork is a staple protein located in quite a few Hispanic meals.

“Pork has been a staple in Hispanic kitchens through generations. And these days, pork is 16% leaner and 27% reduce in saturated unwanted fat as opposed to about 20 several years ago, many thanks to the pork industry’s reaction to consumers’ want for lean pork solutions,” de Jesus reported.

The Countrywide Pork Board is also collaborating with three influential Latina content material creators. They will support provide ideas for making ready the common street-food stuff dishes at household working with refreshing pork cuts and dietary substances. The contributors include things like:

  • Chef Mia Castro, a Puerto Rican chef and former participant at Meals Network’s strike show “Chopped,” and Fox TV’s “Hell’s Kitchen” centered in New York
  • Natalia Saenz, a Colombian overall health and wellness and way of life material creator centered in Miami and
  • Pamela Berrondo, a Mexican, qualified Holistic Nutritionist primarily based in San Francisco.

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