Oasis Falafel began as a conversation. In 2004, when co-founders Ofer Sivan and Naftaly Stramer were hanging out in the Iowa City Ped Mall and craving the Mediterranean food stuff they had developed up having, they made a decision to recreate it on their own.
Utilizing relatives recipes, they commenced compact, offering falafel and hummus from a foods cart. The solutions proved very well-liked and led to the opening of a brick and mortar cafe which has been a beloved Iowa Metropolis establishment for over 15 a long time.
Inside a handful of several years, buyer desire pushed them to make their now-famed hummus accessible to community suppliers. They started with co-ops, John’s Grocery and other regional merchants and at some point expanded to larger sized merchants these kinds of as Hy-Vee, Fareway and Organic Grocers. This led to a 2019 expansion of their kitchen facilities to far better provide the escalating list of shops carrying their hummus. They also opened a next Oasis Falafel restaurant in Omaha, Nebraska in the summer of 2018.
And now, in 2021, common need is as soon as once again driving the advancement of their small business. In partnership with the Entrepreneurial Growth Centre in Cedar Rapids and Meld Promoting in Coralville, Sivan and Stramer will be extending their achieve even even further. Oasis hummus and pita will now be offered at the Coralville Costco as perfectly as expanding into Hy-Vee destinations in seven states through the Midwest.
This new availability is accompanied by a brand transform: Oasis’s retail products will now be offered less than the title Oasis Street Food stuff.
“We did this to differentiate ourselves on the shelves and as a nod to our foodstuff cart origins and the simplicity of our products,” Stramer mentioned in a press launch.
The products and solutions will keep on being the same as they have been for years — vegan, gluten- and preservative-free and crafted in compact batches — but will function freshly built packaging along with the new moniker. In addition the hummus and pita at this time readily available, Sivan and Stramer hope to develop their retail offerings underneath the umbrella of this new title.
As they embark on this new chapter in their enterprise, the Oasis entrepreneurs concur that some points stay unchanged: their commitment to uncomplicated, tasty and higher high-quality food items and the assist of their consumers.
“We might not be capable to establish extra dining establishments proper now, but what we can do is locate approaches to enable more prospects love our hummus at household any time,” Stramer explained.
Update: On April 7, Oasis shared a list of Hy-Vee locations in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska and South Dakota that began carrying Oasis Road Food products and solutions in March. A map with all Oasis Avenue Food shops can be identified right here.
Hy-Vee Ames #1 (3800 Lincoln Way)
Hy-Vee Ames #2 (640 Lincoln Way)
Hy-Vee Council Bluffs #1 (West Broadway)
Hy-Vee Mason Town #2 (South Illinois Ave)
ILLINOIS (added in Dec. 2020)
Hy-Vee Quincy #1 (Harrison St.)
Hy-Vee Prairie Village
Hy-Vee Mankato #2 (Adams St.)
Hy-Vee Kansas Town #1 (N St. Claire Ave)
Hy-Vee Kansas Town #3 (NW 64th St)
Hy-Vee Lee’s Summit #1 (Rice Street)
Hy-Vee Lincoln #1 (O Avenue)
Hy-Vee Lincoln #3 (N 27th St)
Hy-Vee Lincoln #4 (Village Push)
Hy-Vee Lincoln #5 (Stacy Lane)
Hy-Vee Omaha #1 (Middle St)
Hy-Vee Omaha #3 (West Center Rd)
Hy-Vee Omaha #5 (Cass St)
Hy-Vee Omaha #8 (N 132nd St)
Hy-Vee Omaha #9 (Welch Plaza)
Hy-Vee Omaha #10 (N 156th St)
Hy-Vee Omaha #11 (S 178th St)
Hy-Vee Sioux Falls #1 (Sycamore Ave)
Hy-Vee Sioux Falls #5 (E 10th St)
*Take note: this list is subject to alter. It is up to each and every individual Hy-Vee keep no matter whether or not they stock our hummus. This listing does not contain Hy-Vees we have been currently in prior to our growth in March.*