- Minor Lunch is an on line shop that sells prepared-created natural soups and sauces.
- Its traders incorporated two customers from “Die Höhle der Löwen,” the German edition of “Dragons’ Den.”
- In 2020, Allos Hof-Manufaktur, portion of the Ecotone team, obtained 100% of the business enterprise.
This is an edited, translated version of an posting that originally appeared on May 2, 2022.
In 2015, brothers Denis and Daniel Gibisch introduced their firm, Small Lunch — an online retail store that sells prepared-designed soups and sauces — on the Tv set show “Die Höhle der Löwen,” the German edition of the truth financial commitment show “Dragons’ Den.”
The brothers managed to get two of the show’s buyers — Frank Thelen and Judith Williams — to commit. They invested a blended 150,000 euros for a 30% stake in the organization.
In the a long time that adopted, the startup from Augsburg, Germany, grew into a million-greenback corporation.
Denis said that Thelen was a must have in assisting them establish the company. He showed them how to make a excellent on the web store and launched them to vital contacts in food retailing that aided get the completely ready-designed soups into supermarkets, Denis mentioned.
Williams, a Television entrepreneur, then promoted the products and solutions on television, the brothers said, helping Small Lunch turn into a nicely-known brand name across Germany.
In Oct 2020, the Gibisch brothers introduced they had been marketing 100% of the business to the organic foodstuff producer Allos Hof-Manufaktur, which is section of the Ecotone group. The Gibisch brothers claimed they held just less than 50% of the shares in their corporation, prior to their exit.
Daniel explained to the Insider podcast “So geht Startup” that the corporation had been hunting for a customer for two decades.
Insider has an distinctive copy of the 15-slide pitch deck that the founders utilised to market their corporation.