December 7, 2022


The Food Universe

Upbeat news about the growth of the UK organic food market can be misleading

Cesar Revoredo-Giha and Adelina Gschwandtner analyse the facts and discover that in the case of natural meats, better price ranges can explain the maximize in profits, considering the fact that portions have been lowering. For them, If the Uk is intrigued in advertising the development of the organic sector, it must create its offer chain, at the same time growing demand and escalating supply.


There is an increasing curiosity in food items output that is a lot more environmentally helpful as revealed in a report by the Assembly Citizens (Assembly Citizens, 2020), wherever chapter 6 speaks about the food stuff we eat and how we use the land.

Natural output fits that environmental curiosity simply because foods is produced applying procedures that cycle methods, promote ecological stability, and conserve biodiversity. Furthermore, the use of specified pesticides and fertilizers in the farming course of action is restricted. In conditions of natural livestock output, in comparison with conventional production, this is characterised by accessibility to exterior (out of doors) place, reduce stocking density, no progress promoters, for a longer period withdrawal durations and on-farm feed manufacturing.

Regardless of the aforementioned properties, the natural and organic sector as a proportion of the traditional sector stays fairly compact. Also, it contrasts with the commonly revealed upbeat information concerning the sector these as “UK Organic Meals and Consume income boom through lockdown” (The Guardian, 2020). In this posting, we take a look at natural and organic foodstuff concentrating on the situation of natural meats.

Predicament of organic meats

Figures 1 to 4 present the evolution of price and amount indices from 2013 to 2020 for beef, lamb, pork and poultry. For beef, lamb and pork scenarios are quite identical — characterised by developments that exhibit an raise in value and decrease in quantities ordered. In contrast, for poultry, price ranges remained secure, while portions enhanced.

Figure 1. United kingdom prices and portions indices of natural and organic beef

Resource: Very own elaboration based on Kantar Worldpanel data.

In the situation of beef, the annualised regular month-to-month development charge of prices for the complete interval was 3.3%, while the similar level for beef quantities was -10.5%. For lamb, the progress price of charges was, like with beef, 3.3%, but portions reduced more noticeably (by 14.2%). For pork, costs grew by 8.8% but portions only reduced by 4.1%. Natural and organic poultry prices grew through the interval by .4% and portions by 6.9%.

Determine 2. Uk prices and quantities indices of natural and organic lamb

Resource: Have elaboration based mostly on Kantar Worldpanel details.

Determine 3. British isles – price ranges and quantities indices of organic and natural pork

Source: Possess elaboration primarily based on Kantar Worldpanel data.

Determine 4: British isles – price ranges and portions indices of organic poultry

Supply: Possess elaboration primarily based on Kantar Worldpanel info.

While trends in rates and portions are important, industry shares are also relevant, simply because they suggest the diploma of penetration of organic products in homes. Determine 5 exhibits boxplots by meat and cash flow team. Two elements are apparent from the graphs: initially, they clearly show that all meats except for pork have penetrations (i.e., shares) that enhance with cash flow teams. The second component is that all the shares are down below 5%.

Figure 5. British isles – marketplace penetration of organic meats by income group

What to do?

Contradicting some of the news about the progress of the natural and organic sector, the knowledge demonstrate that in the situation of the organic and natural meat market, any maximize in the price of revenue was primarily due to mounting prices rather than purchaser uptake (amount). As revealed, this is not some thing that variations if the info are analysed by cash flow groups. The maximize in value and the somewhat minimal selection and availability of natural foodstuff merchandise in British isles supermarkets are prospective factors for the observed lower in the eaten quantity of organic and natural meats (e.g., Gschwandtner 2018).

In our check out, the details show the need—if there is an curiosity in selling the growth of the natural and organic sector—to create its offer chain, simultaneously increasing the demand from customers and expanding the source of the sector. Interestingly, this matches the new released system for the natural and organic sector for the EU- 27 (i.e., EC, 2021).

The ‘Action Program for the development of the natural and organic sector: on the way to 2030’ is an important aspect for the European Eco-friendly Offer, which stands at the centre of the European Commission’s policy agenda toward a sustainable and climate-neutral Europe. Under that agenda, natural farming is supposed to produce people environmental aims by its sustainable use of all-natural means and processes.

The Motion System (EC, 2021), which was unveiled on March 25, is divided into 3 axes, namely: (1) organic foods/products and solutions for all: promote desire – be certain client have confidence in (2) on the way to 2030: stimulating conversion and reinforcing the whole price chain and (3) main by case in point: improving the contribution of natural farming to sustainability.

The genuine steps proposed by the EC to address the previously mentioned details encompass encouraging natural and organic farming and its logo, endorsing the use of organic and natural items in canteens and as component of university strategies, and aid the contribution of the personal sector, which are a important combination of push and pull. If the significant charges are due to high normal expenditures, then increasing the output level should really take gain of scale economies but this is only probable if there is a steadily rising demand.

An further value for the natural sector is to display that it has followed all the necessary protocols, and of course there are all the issues relevant to information and facts asymmetry and keeping away from fraud (especially if the sector expands). As a result, the actions to foster the sector will have be accompanied by steps to stop foodstuff fraud and enhance traceability as in the circumstance of the EC system.



  • This website post expresses the views of its writer(s), and do not necessarily characterize these of LSE Company Evaluate or the London College of Economics. 
  • Highlighted impression by Andreas Haslinger on Unsplash  
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